The micro-site, gm.ebay.com, will launch tomorrow, August 11th, and allow dealers to place cars online in the same fashion they would an old pair of Doc Martins or a used bicycle – ‘inventories will be put online with what GM calls “competitive” prices and buyers will have the option of either clicking “Buy it Now” (if they agree to the advertised price) or “Make Offer” to negotiate the price down further. Buyers will be able to compare participating dealer prices’ – according to Left Lane News.

“Together with eBay Motors, GM and our dealers are reinventing the car-buying experience for our California customers,” said Mark LaNeve, GM sales vice president in a statement released by the automaker. “As the dealer showroom expands from the parking lot to the laptop, this makes it easier for a customer to browse available new-car inventory, make an offer, buy it now, or send a message asking for more information from a dealer – all at the customer’s convenience.”